*Graphics were not created by me. Only Content & strategy​.
Below you will find examples of radio work, press conferences, and talking points drafted for some key events. My role centered on preparing accurate messaging, coordinating coverage, and supporting spokespeople before and during engagements.
PRESS CONFERENCES
01 | Roots & Wings Festival Proclamation + News Segment in "We Are Austin."​​​
Played a key role in communications for the Roots & Wings Festival, supporting both the City proclamation and a local news segment. My work included message development, talking points, and media support to help highlight the festival’s mission and community impact.
02 | National Night Out News Conference​​​
Supported communications for the National Night Out news conference by developing talking points, providing media training in advance of the event, and supporting on-site media coverage. My role also included coordinating messaging, assisting with interviews, and capturing photos to ensure consistent coverage.
03 | National Hispanic Heritage Month, Code Month, and Environmental Conservation Proclamations​​​
For these proclamations, I provided on-site communications support, including limited talking points and photo coverage. My role helped document the events and support messaging in real time.
04 | Sip Safely Pilot Program Media Availability​​​
Led communications for the Sip Safely Pilot Program media availability, overseeing planning and coordination from start to finish. My role included organizing the event, drafting and distributing the media release, preparing talking points, providing media training, securing media placement, and managing on-site media to ensure clear, accurate coverage of the program’s public safety goals.
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01 | ROOTS & WINGS FESTIVAL
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Developed and delivered talking points for media coverage of the Roots and Wings Festival, helping frame the event as a citywide celebration of Austin’s urban forest, wildlife, and community stewardship. The messaging focused on accessibility and public participation, making it easy for media audiences to understand why the festival matters and how they could get involved.
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02 | NATIONAL NIGHT OUT PUBLIC SAFETY
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Supported press conference messaging for National Night Out by coordinating clear, community-focused talking points across Code, Police, and Fire partners. The approach emphasized collaboration and prevention, reinforcing trust and highlighting how residents and City departments work together to support neighborhood safety.
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03 | WINTER WEATHER PREPAREDNESS
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Prepared media talking points for winter weather preparedness to help communicate service impacts, safety guidance, and what residents could expect during severe conditions. The strategy prioritized clarity and reassurance, ensuring consistent, easy-to-understand messaging during a time when timely information was critical.
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04 | SHORT-TERM RENTALS
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Developed post-adoption talking points to support media briefings on updates to Austin’s short-term rental regulations. The messaging balanced policy detail with public clarity, helping explain what changed, why it mattered, and how the updates support fairness, enforcement, and neighborhood concerns.
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01 | MECHANICAL NOISE RADIO PSA​​​
Authored a radio PSA to help residents understand mechanical noise rules and how to report concerns, translating technical regulations into plain language. The spot emphasized quality of life and compliance, making the issue feel relatable and easy to act on for everyday listeners.
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02 | INFO SERIES​​​
Created a general radio PSA to promote the Development Services Info Series and encourage residents to learn more about the City’s development processes. The messaging focused on accessibility and trust, positioning the series as a helpful resource for the community to ask questions and get a better understanding of the development process.
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03 | ILLEGAL DUMPING PSA​​​
Developed a bilingual radio PSA to educate residents and contractors on legal disposal options while clearly communicating the consequences of illegal dumping. The spot supported a broader enforcement and education campaign and helped reinforce behavior change by reaching listeners with simple, action-oriented guidance.
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04 | SUMMER-READY​​​
Produced and executed a 30-second radio advertisement with Spotify to promote an educational campaign about the most common code violations seen during the summer in Austin. This was a playful way to bring awareness and understanding to a challenging topic.