These projects showcase marketing plans I’ve developed to support campaigns and initiatives. In several cases, I also designed or helped design the creative assets to ensure messaging and visuals worked together seamlessly.
*Graphics were not created by me. Only Content & strategy​.
01 | ARBORAMA! A TREE GAME
Cultural & Environmental Grant Promotion
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Led the communications strategy for “Arborama! A Tree Game”, formerly known as “Loteria,” shaping the project from early development through final naming and public launch to make it an inviting, culturally grounded way to learn about Central Texas’ native, climate-resilient trees. I used a phased, bilingual approach that first focused on recruiting artists and later shifted toward community education, resulting in 21 artist submissions, 777 webpage views during the call for artists, and another 700 views after launch. The project ultimately led to 183 games being distributed to community organizations, showing how thoughtful storytelling can create both engagement and lasting educational value.
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02 | ILLEGAL DUMPING
Awareness & Prevention Campaign
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Led communications for a bilingual, citywide campaign aimed at reducing illegal dumping by clearly explaining disposal options and reinforcing accountability. Through coordinated messaging across social media, radio, video, print, and a dedicated webpage, the campaign helped support 333 reported cases, 311 cleanups, and a 36 percent reduction in repeat dumping at targeted locations. This work shows how strategic, community-focused communications can help change behavior and support real on-the-ground outcomes.
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03 | SUMMER READY
Integrated Public Safety Campaign
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Managed the communications strategy for the Summer Ready campaign, a large-scale public awareness effort focused on seasonal safety, home maintenance, and code compliance. By coordinating paid media, radio, social media, email, and web content with multiple City partners, the campaign delivered clear, practical guidance to residents and generated more than 300,000 impressions.
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